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Tuesday, April 21, 2020 | History

2 edition of Decision and risk analysis of a new product and facilities planning problem : CCA Company"s Egg "n Foam Project found in the catalog.

Decision and risk analysis of a new product and facilities planning problem : CCA Company"s Egg "n Foam Project

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Published by College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign in [Urbana, Ill.] .
Written in English


About the Edition

The paper examines a decision and risk analysis approach applied to a new product and facilities planning problem. The discussion describes the risk analysis process, and presents the step-by-step approach used by the project team. The initial results of the analysis are presented and are discussed by the team in a process of policy dialogue. It is shown that the project team questioned a number of project assumptions, particularly in the marketing area, and expressed concern abotu the perceived vagueness of CCA"s objectives. The output of the dialogue process finally led to a strategy recommendation for Egg "n Foam, following an examination of the relationship of the Egg"n Foam project to the firm"s long-term strategy path.

Edition Notes

Includes bibliographical references (p. 22).

StatementDavid B. Hertz, Howard Thomas
SeriesBEBR faculty working paper -- no. 871, BEBR faculty working paper -- no. 871.
ContributionsThomas, Howard, 1943-, University of Illinois at Urbana-Champaign. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
The Physical Object
Pagination[1] leaf, 25, [10] p. :
Number of Pages25
ID Numbers
Open LibraryOL24618807M
OCLC/WorldCa700932696


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Decision and risk analysis of a new product and facilities planning problem : CCA Company"s Egg "n Foam Project by David Bendel Hertz Download PDF EPUB FB2