2 edition of Decision and risk analysis of a new product and facilities planning problem : CCA Company"s Egg "n Foam Project found in the catalog.
1982 by College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign in [Urbana, Ill.] .
Written in English
The paper examines a decision and risk analysis approach applied to a new product and facilities planning problem. The discussion describes the risk analysis process, and presents the step-by-step approach used by the project team. The initial results of the analysis are presented and are discussed by the team in a process of policy dialogue. It is shown that the project team questioned a number of project assumptions, particularly in the marketing area, and expressed concern abotu the perceived vagueness of CCA"s objectives. The output of the dialogue process finally led to a strategy recommendation for Egg "n Foam, following an examination of the relationship of the Egg"n Foam project to the firm"s long-term strategy path.
Includes bibliographical references (p. 22).
|Statement||David B. Hertz, Howard Thomas|
|Series||BEBR faculty working paper -- no. 871, BEBR faculty working paper -- no. 871.|
|Contributions||Thomas, Howard, 1943-, University of Illinois at Urbana-Champaign. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research|
|The Physical Object|
|Pagination|| leaf, 25,  p. :|
|Number of Pages||25|
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